In this session...
How incremental is performance display advertising to other marketing channels? Does it generate hard to reach users, or is it I simply paying twice for the same people?
What do we know about consumers who click on performance display ads? Are the "clickers" your target audience?
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This session will answer the above questions, and more. Criteo, along with sharing examples of success stories with key brand partners, will present unprecedented depth and breadth of insights into how effective display can be in terms of ROI for advertisers. The session will also provide insights from research of who performance display clickers are, how many they are, and what they do online.
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