-How China’s demographics impact the relationship between social media and brand engagement
-Cultural implications fueling social media use: 75% of all online users post ratings and reviews at least monthly while in the US and Europe, the figure is less than 20%
-How Western companies are failing to capitalize on the sociability of Chinese online shoppers (and why global “one size fits all” approaches don’t work)
-How social media has become the backbone of consumer engagement for Lay’s in China. View More

How brands should navigate digital China.
Vincent Digonnet – Executive Chairman, Razorfish APAC
Julie Ji - Brand Director, Lay's China

· How China’s demographics impact the relationship between social media and brand engagement
· Cultural implications fueling social media use: 75% of all online users post ratings and reviews at least monthly while in the US and Europe, the figure is less than 20%
· How Western companies are failing to capitalize on the sociability of Chinese online shoppers (and why global “one size fits all” approaches don’t work)
· How social media has become the backbone of consumer engagement for Lay’s in China. View Less