In this session...
Imagine all your marketing dollars spent creating and implementing the perfect online ad campaign has gone to waste. Wondering how that could possibly happen? During 2013, TubeMogul spearheaded a group of industry leading technology companies to pioneer the development of open source software that reveals which videos were actually viewed by human eyes, with shocking results.
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Join UK Managing Director Nick Reid at our viewability workshop where he'll share the technology and present TubeMogul’s 2014 research into the transparency of the video advertising ecosystem.
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