Brian Eaton

Brian Eaton leads Cisco’s sports and entertainment marketing brand strategy, which is global,
multi-platform and built on innovative technology. A 25-year veteran in the industry, he previously worked in integrated marketing and communications for USAA on the NFL Salute to Service campaign, and at Anheuser-Busch where he worked with the Bud brand team on Super Bowl advertising and marketing campaigns, as well as activating sponsorships across all major professional sports leagues. In addition, he has deep involvement with Olympic sports over his
career including the Vancouver Olympic Winter Games where he served as General Manager for the curling venue. A graduate of the Universities of Oklahoma (Bachelors) and Memphis (Masters), he resides in Colorado Springs.