Rohini Sen

For the past 15 years, Rohini Sen has solved marketer’s data, analytics, and measurement challenges across industry verticals ranging from CPG to hospitality, financial to retail.
Rohini helped build Wavemaker’s Audience Science & Measurement practice. In this role, she delivers for marketers seeking to reach the right audience at the right time – with the right message – ever more accurately. She has become a trusted thought-to-action leader for marketers, as they move to successfully shift campaign strategies to continue growing their businesses amidst this year’s pandemic and recession.

By placing data squarely at the center of storytelling and decision-making, Rohini continues to propel the success of client campaigns. As a technical expert, Rohini is always testing innovative new strategies, technologies, and new approaches to demonstrate efficiencies and profit gains from cutting-edge methodology while also improving tech and data choices. Her approach is working, delivering results as high as 2x ROI and 80% revenue increases for campaigns.

She began her career by diving knee deep in data cleansing/manipulation, database building, coding, and model development. This served as her technical foundation to help marketers navigate the ever-evolving measurement ecosystem.

Rohini has a BA from Johns Hopkins and a master’s degree from Sciences-Po Paris.