Kate Rouch

Kate Rouch joined Facebook ten years ago – when it was a small, private company without a consumer marketing team. She helped establish and grow the consumer marketing organization from 3 people to almost 900 today. In her time at Facebook, she has managed (and established) functions across brand marketing, product marketing, media buying, and strategy for the family of brands (including the Facebook app, Messenger and WhatsApp). She has run effective, global scaled marketing organizations across consumer, policy elite, developer and business audiences within these brands, including digital, above the line advertising, and large events like Facebook’s F8 developer conference.

Kate loves to build. She has a proven track record of combining data-based insight with award-winning creativity. In her current role as the first global VP for the Facebook Company, she manages a scaled marketing budget with P&L accountability across consumers and policy elites.