In this session...
The most successful brands are those that adapt their communications through a brand purpose lens, especially during times of duress.
In this session led by Droga5, leaders from JPMorgan Chase and Facebook will share how they used real-time responsive thinking to help their brands navigate through the uncharted territory of COVID-19.
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The most successful brands are those that adapt their communications through a brand purpose lens, especially during times of duress.
In this session led by Droga5, leaders from JPMorgan Chase and Facebook will share how they used real-time responsive thinking to help their brands navigate through the uncharted territory of COVID-19. Through their respective work, they will discuss how to formulate brand experiences and actions with brand purpose and intention at the core, while also leaning into how the limitations of the pandemic can actually force you to be more creative.
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What You'll Learn from This Session...
- How marketers are adjusting in this remote environment to express their brands' purpose
- How Chase and Facebook are managing brand building stories by leveraging creativity
- Biggest lessons and lessons two key markets have learned this year
