Trace Cohen

Trace Cohen is Co-founder, Head of Strategy of B R A I V E, a company focused on building brand-first, human-centric AI experiences. Since joining Wired Magazine in 1993, in its start-up phase, Trace has been at the forefront of emergent technology from web to mobile to Social Media, and now AI. She led creative for Levi’s® first branded content website in 1995 and was awarded the One Show’s first Interactive Gold Pencil that year, most recently she co-developed an ingredient-centric AI Knowledge Base for the clean beauty industry. Trace’s 30-year career in the marketing industry has remained committed to the digital space: she led Social Media strategy at Razorfish, Digital Strategy at Publicis, Global Digital Marketing for Blackberry, Digital Brand Strategy for Venables Bell, and more. Through a lens of purpose, community and content, she has built breakthrough customer experiences for such brands as Cisco, T-Mobile, Audi and eBay, to name a few.