In this session...
With the rapid rise of artificial intelligence, the vast majority of interactions between brands and consumers will soon be AI. This means that a brand’s DNA must be infused into its AI. How does this work and what do marketers need to keep in mind? Join founders of brand AI firm, B R A I V E and their client, leading people and culture platform, Culture Amp, in an interactive workshop that will take you through the core principles of developing “brand intelligent” AI, and how to put them into practice.
What You'll Learn from This Session...
- How to bridge the currently disparate worlds of brand and AI, and why this is critical
- The imperative role of community in building your brand’s AI
- Putting these principles into practice with a real business example
