Niels is Senior Vice President at Kantar, based in New York City. He has over 10 years of experience working with the world’s top brands to help them achieve their marketing goals, consulting with companies across industries. He has a Ph.D. in marketing from the European Business School, with strong analytical and methodological background in brand performance management. He’s been published in high-ranked journals and speaks regularly at international conferences (e.g. IAB, EMAC and ICORIA).
