In this session...
Join Kantar as we explore insights on how to navigate consumer experience during disruptive time and the importance of brand in that process.
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In this presentation, we’ll share learnings from several of our trusted, exclusive studies including Kantar’s BrandZ Top 100 Most Valuable Global Brands 2020, uniquely measures a brand’s value based on its ability to appeal to relevant customers and potential consumers and validates it against actual sales performance, and Kantar’s COVID-19 Barometer, surveying over 100,000 consumers in 60+ markets to understand how people are feeling and acting around the world since the start of the pandemic and the short and long-term implications for brands and the marketing levers they need to influence.
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What You'll Learn from This Session...
- Learnings from Kantar's BrandZ Top 100 Most Valuable Global Brands 2020
- Hear what over 100,000 consumers in 60+ markets view brands since the start of the pandemic.
- Understand the short and long-term implications for brands and the marketing levers they need to influence.
