Alex Hamilton

As Head of Innovation, Alex specialises in working with creative and technology teams to ensure clients are delivering on the promise of innovation.

Alex cut his teeth as an economist for Markit, becoming Strategy Director for WGSN and then for Retail Week, before eventually joining Isobar in 2017. His strong background in retail, means Alex is able to truly understand the opportunities and challenges retailers face, and overlay that precisely with the benefits emerging technologies can bring. He focuses on how our relationship with technology is reshaping the industry, what the future shopping trends are more importantly translate that to what’s practical and useful for brands.

During his career, Alex has delivered bespoke innovation projects for a range of multinational clients, including Asda, Clarins, Desigual, LEGO and Swarovski, as well as launching Dentsu Aegis Network’s voice proposition in the UK market.