Heidi Cooley


As Head of Global Marketing at Crocs, Heidi and her team have ignited a global brand transformation, driving a resurgence in brand relevance, consumer demand and shareholder value. Heidi leads integrated global marketing campaign & communication strategies, creative, collaborations & partnerships, digital & social, and consumer insights.

Previously, Heidi served as Vice President of Marketing at Sports Authority. Heidi is a member of the Playworks Colorado Board of Directors. A passionate leader, Heidi has a Master of Science in Organizational Leadership from Colorado State University Global and a Bachelor of Science in Business Management from the Fashion Institute of Design & Merchandising, Los Angeles.

Heidi lives in Denver, Colorado with her husband and two daughters.