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In this session...

A mindset shift is taking place as companies stop considering people only in the context of business needs and think more about what people are experiencing in the world around them and what they value. 2020 has been the year of acceleration of knowing your brand purpose and acting in a way that is genuine and authentic.

Achieving authenticity as a brand requires truly understanding what your customers value and acting on those values in engaging with them. How do you ensure you include them, consider them, represent them, and value them in your brand experience?

In this session, Microsoft Advertising will share insights from several consumer research studies on how building trust and being inclusive can deliver advertising impact and increase brand performance. We’ll feature a global brand achieving success by leading with purpose and a more inclusive consumer mindset.
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What You'll Learn from This Session...

  1. The key strategies to market with purpose that increase brand performance
  2. How they can build trust that increases brand love and leads to greater customer loyalty
  3. How they can adopt an “Inclusive consumer mindset” that will improve advertising performance.

Presented with


Kya Sainsbury-Carter VP, Global Partner Service, Microsoft Advertising Microsoft
Heidi Cooley Head of Global Marketing at Crocs Crocs

Event Details

Event Type Episode