Oliver Walker

Oliver joined Merkle almost 11 years ago, and was a founding member of the Analytics team as they helped clients with measurement and optimisation strategies. In his role as VP, Digital Analytics, Oliver leads a team of 80+ Analysts, Engineers and Data Scientists across Marketing, Customer and Experience Analytics, helping clients deliver customer-centric interactions at every opportunity. In his previous role as Head of Media Science, he helped shape and integrate the measurement approaches that the team develops within this fast-paced environment. Oliver has helped deploy and run reporting, attribution and measurement projects across a range of clients including those within Telecoms, Travel, Retail and Fashion, delivering award-winning and industry-leading solutions.