Susan Wu

Sue Wu spent the last 14 years of her career in market analytics and advisory. She leads PubMatic’s thought leadership initiatives to guide strategic investments through the analysis of evolving industry trends. Prior to joining PubMatic, she was the Director of Forrester Research’s global market forecast practice, advising Fortune 500 clients across eCommerce, digital marketing and mobile technology. Sue developed her interest in market impact analytics during her role at a NYC public policy firm that advises city officials on investment and development decisions, where she specialized in tax revenue impacts on
labor economic trends.

Sue currently resides in Brooklyn with her husband and daughter. She received her bachelor's degree in economics from the University of Pennsylvania, where she was a Mayor's Scholar.