Maxine Fox

As Managing Director of Giraffe Insights, an international research agency, specialising in youth, kids and family insight, Maxine leads a dedicated team working across a number of disciplines. Prior to joining Giraffe Insights over 6 years ago Maxine managed an international team within the BBC Media Action research division. She has become an industry recognised specialist in speaking to kids, young people and families to elicit the greatest insights for brands. Maxine is a Mum herself and has a 2-year-old daughter who keeps her extremely busy in her spare time.