In this session...
As working parents juggle educating and entertaining their child(ren) while trying to work from home, they are reluctantly turning to screentime for support. One way parents are dealing with an increase in their child(ren)’s streaming habits is by consistently monitoring what they’re watching and joining them when they can. In this session, we’ll look at what increased levels of CTV usage means for families and the brands trying to meaningfully reach them.
What You'll Learn from This Session...
- How advertisers can reach families as CTV usage increases
- How COVID-19 has impacted children's screen time
- Developments in CTV as it pertains to advertisers reaching families in the UK
