Matthew Powell

Matthew is Managing Director of B2B International London.

B2B International is the world’s largest b2b research agency, and since 2018 has been part of Dentsu Aegis Network.

Matthew joined B2B International as a graduate 15 years ago, and since then has worked on an array of projects for b2b clients across the globe. He consults with some of the world’s largest b2b companies across a range of sectors – from insurance companies, to ingredients manufacturers, to IT infrastructure providers, and all in between.

Each client has a unique challenge that needs unpicking. In particular Matthew is a specialist in the area of customer experience, and journey mapping.