In this session...
What factors influence the decisions of business-to-business buyers? How important is emotion in driving buyer behaviour? In the race for the finishing line, what truly makes the difference between bringing home gold and falling at the last hurdle?
To evaluate the influence of emotions in B2B decision-making, we conducted a global survey of business leaders to find out what makes them tick. This presentation and workshop from B2B International will enable marketers and advertisers to build stronger emotional connections with their target audience.
