Matt Roberts

Matt is an experienced business leader @Publicis•Poke who has spent several years servicing some of the world’s most notable brands across a vast array of sectors from sports & entertainment, to telecommunications and consumer electronics. Clients to date include EE, BT, Google, Disney, Microsoft Xbox, Sony, SEGA, Bethesda, 2K Games. Matt has spent the last 6 years leading the EE business, delivering four Wembley Cup campaigns targeted at young gamers, and helping EE to achieve their status as a super brand and a pioneer in digital-first thinking. Matt is also a key figure in Publicis’ Gaming strategy, and an avid gamer himself.