Jerry Daykin

Jerry joined GSK in 2019 to lead media across their EMEA region, helping drive the continued digital transformation of one of the world’s largest consumer health businesses. He has a background in media partnerships and digital strategy, having led both globally for Diageo and prior to that agency side at Carat where he worked on a range of clients, most notably Mondelez. Jerry has championed improvements in the media supply chain, and as an active member of the WFA Media Board was instrumental in defining their new Global Media Charter. He’s a regular writer and blogger with contributions to The Drum, The Guardian, his own Digital Sense blog, and last year co-authored ‘Eat Your Greens’ with Byron Sharp, Tess Alps and a range of other notable industry contributors. He believes passionately in the importance of diverse representation and is a director of the voluntary organisation Outvertising.