In this session...
How can advertisers stop the spread of hate?
The UN Secretary General has recognised that fear is the “best-selling brand in the world today… It gets ratings. It wins votes. It generates clicks”. With over $600 billion spent on advertising globally every year #TogetherWeCAN make a difference in tackling the spread of hate speech and fake news. Members of the Conscious Advertising Network & the UN will share what they learnt from the unusual opportunity to discuss the topic at the UN Human Rights Council.
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A more concious approach by advertisers represents a key aspect in effectively tackling the funding and spread of xenophonia, racism, religious hatred, anti-migrant narratives and other content including hatred against people based on discriminatory grounds, and help ensure stronger support for accurate and responsible journalism. As an industry we are starting to talk about these issues but in this session we'll hear more about their wider impact and what further needs to be done.
Globally much progress has been achieved: the one year old Global Alliance for Responsible Media (GARM) brings together leading advertisers, agencies, media companies, and industry bodies to address dangerous hateful, disruptvie and fake content.
The Conscious Advertising Network, in partnership with ISBA, is a voluntary coalition of over 30 organisations set up to esnrue that industry ethics catch up with the technology of modern advertising.
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What You'll Learn from This Session...
- Understand the pressing issue of hate speech and misinformation
- The actions brands can practically do to protect themselves and tackle this crisis
- A personal take on what it was like representing advertisers at the UN
- Positive opportunity to change your approach to media
