Martin O'Boyle

Martin has over 20 years’ experience in media agencies and is currently MD of Partnerships for Publicis Media Exchange in the UK. In this role, he is responsible for driving development of all external partnerships across media, data and tech. As part of his role he has launched and continues to drive development of Advanced & Data Driven TV & Video for Publicis Media agencies, touching all parts of the Audio Visual landscape. He has extensive experience in client leadership, commercial operations, trading, and data development. In previous roles he was MD for Publicis PeopleCloud, and Head of Investment at Starcom leading the P&G account in the UK across all media buying, trading and data.