In this session...
CTV has been gaining huge momentum in the last year with the increase of consumer adoption, the evolution of viewing habits and a plethora of advertiser opportunities. This year especially has seen a drastic rise of CTV usage with the onset of COVID 19.
In this session, Patricia Dixon, Buyer Lead UK and Nordics at Magnite, will lead a discussion around CTV and the various opportunities and challenges that advertisers need to be aware of in this market.
What You'll Learn from This Session...
- Impact of COVID on CTV growth in the UK
- How the increase of consumer adoption is being translated back to agencies and brands
- Key buyer trends around Connected TV in the UK Market
- Unique CTV opportunities for advertisers (including targeting, addressability, formats & more)
- The future state of CTV
