Pippa leads the Digital Revenue Strategy unit, overseeing a global team spanning sales, commercial product, strategy and client management which devises new solutions that are supported by data-driven insights to ensure an audience-first approach to digital partnerships. Pippa is also the digital commercial director for CNN in Continental Europe and works with digital directors and global advertising sales teams to develop brand solutions across all platforms. Additionally she heads up the international commercial team for Great Big Story.
Prior to joining CNN International Commercial in 2017, Pippa was Head of Business Development at Box Plus, the UK’s largest music TV network, and previously held roles at SonyPlaystation and Spotify.
Pippa Scaife Job Title Senior Commercial Director, Digital Revenue Strategy Company CNN Connect via
