Andrea Zapata

Andrea Zapata is Vevo’s Vice President of West Coast Sales. She is responsible for building on the momentum of Vevo’s US sales teams in-market and their work maximizing the value of premium music videos. Previously Andrea was Vice President of Data Innovation and Insights at Effectv, the Advertising Sales Division of Comcast Cable, overseeing their data innovation and measurement team as well as the in-market client research team. Prior to Effectv, Andrea worked at Vevo, where she served as Vice President of Data and Analytics. She built the research practice from the ground up, making critical changes in Vevo’s go-to-market sales narrative. Andrea has also held positions at Hulu and ESPN.