In this session...
In a fall season like never before, entertainment pillars that were once guaranteed, such a Live Sports, News and Scripted programming, are now facing a different reality. However, there remains a constant: brand marketers still need to reach and engage with audiences where and how they are consuming content. CTV engagement is surging, so too is the consumption of premium music video.
What You'll Learn from This Session...
- The ways in which this year’s instability has accelerated trends in viewership and shifts in consumption that were already underway, and the inherent challenges marketers face because of this
- A deep dive on how today’s top artists rival major linear TV programming and how they compare in weekly TRPs to help you achieve incremental reach and efficiency
- A look into how advertisers can leverage the power of Vevo’s Primetime content to reach coveted audiences and “win the season”
