Shelina Janmohamed

Based in London, Shelina is a recognised expert in Muslim marketing, the author of the novel ‘Love in a Headscarf’ which has been published in eight languages, and an award-winning blogger. Shelina brings fifteen years of global blue-chip marketing experience with her, as well as ongoing dialogues with young Muslims from across the Muslim world.

With her unique British-Muslim perspective and commercial background she hopes to increase understanding and awareness of Muslim consumers and their increasing importance in today’s world. Shelina has been named one of the 500 most influential Muslims in the world, and more specifically one of the UK’s 100 most influential Muslim women. The UK’s Institute of Practitioners in Advertising awarded her ‘Woman of Tomorrow’, one of ten future female leaders of the British advertising industry.