Season of Streaming: The Marketing Playbook for an Unprecedented Holiday Season > Events: AW 2020

Advertising Week 2020 2020

Season of Streaming: The Marketing Playbook for an Unprecedented Holiday Season

Wednesday, 07 October at 2:00 PM
AWStudios Channel

Todd Kaplan
Ben Henniges

Dan Robbins
Kate Brady

In this session...

Marketers are changing the playbook this year -- from messaging to timing to budget. Get a first look at new data that unwraps what marketers should expect this Holiday season and hear from marketer leaders how they are adapting strategies to reach shoppers.

What You'll Learn from This Session...

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Presented with

Speakers

Todd Kaplan Vice President, Marketing PepsiCo

Dan Robbins VP Marketing Roku

Ben Henniges Associate Director of E-commerce Spark Foundry

Kate Brady Head of Media Innovation & Partnership Development PepsiCo

Event Details

Event Type Episode

AWStudios Channel

Acceleration presented by Acxiom

Rebuilding presented by Twitter

Creativity presented by AMC Networks

Entertainment

Equality

Purpose

Deep Dive

AWLearn

Leadership presented by Roundel

Community presented by Facebook

AdTech

Presented byVerizon Media

Audience & Data

Presented bySalesforce

Audience & Insight

Presented byRTL AdConnect

Audio & Podcast

Beyond Retail

Business with Purpose

Presented byNational Geographic

Company Culture

Presented byTriNet

Consumer Experience

Presented byAdvertising Research Foundation (ARF)

Craft & Creativity

Presented byShutterstock

Culture

Presented byCondé Nast

DE&I

Digital Disruptors

Presented byJellyfish

Diverse Minds

Experience Economy

Future Finders

Future is Female

Future of Content

Presented byViacomCBS

Future of Marketing

Future of MarTech

Future of Work

Media & Entertainment

Presented byVevo

Moving TV Forward

Presented byAmpersand

New Business Models

People-Based Marketing

Presented byWalmart Media Group

Politics and Current Events

Rebuilding

Presented byJellyfish

Science of Advertising

Sports and Esports

Storytelling

Presented byShutterstock

Streaming

Presented byHulu/DAS

TV and Entertainment

Presented byVevo

Week 1: Tue Sept 29

Week 1: Wed Sept 30

Week 1: Thur Oct 1

Week 1: Fri Oct 2

Week 2: Mon Oct 5

Week 2: Tue Oct 6

Week 2: Wed Oct 7

Week 2: Thur Oct 8

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Season of Streaming: The Marketing Playbook for an Unprecedented Holiday Season

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Season of Streaming: The Marketing Playbook for an Unprecedented Holiday Season

In this session...

What You'll Learn from This Session...

Presented with

Speakers

Event Details