In this session...
2020 continues to bring about rapid upheaval and change for our industry. And further shifts to Apple’s IDFA policies and Google’s elimination of the 3rd party cookie will upend the digital advertising world as we know it. All of these forces are leaving many to question what the next ten years will look like. Join Sarah Ripmaster, Head of Technology Sales, IBM Watson Advertising and an exclusive group of industry rising stars for an insightful look into what the future holds and the essential role AI will play
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in the next era of digital marketing.
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What You'll Learn from This Session...
- Learn about the potential impacts of the various privacy policy changes occurring in our industry and what marketers can do to prepare.
- Hear about the role that AI can and should play in solving these challenges.
- Gain helpful insights from rising industry leaders on navigating the next era of digital marketing.
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