Tracks Venues

In this session...

In this talk, Catherine Mayer, Founder of the Women's Equality Party (WEP) and Rania Robinson, CEO of Quiet Storm reveal how the WEP has managed to get its ‘doing politics differently’ message out and pushed the old political parties into changing and improving policies even amid the clutter of the 2019 General Election campaign. What can brands learn from this system disruptor?

Catherine Mayer co-founded the Women's Equality Party (WEP) because she, like the thousands of women who joined in its first years, was fed up of women being relegated to an afterthought in political parties' manifestos. As a small party in a first past the post system, the WEP has to be creative about how to use elections to achieve its aims: whether winning seats or winning influence.

This session will explore how WEP works with their chosen creative agency Quiet Storm to engage their existing followers and to attract a new audience base in a political environment that seems to be getting more complex and noisier every day.

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What You'll Learn from This Session...

  1. Understand what it takes to establish a new brand in a rigid system
  2. Learn how to make a 'new' voice be heard in an already very noisy space
  3. Explore what agencies and brands can learn from how WEP have disrupted the political landscape

Presented with


Catherine Mayer Co-founder and President Women's Equality Party
Rania Robinson Chief Executive Officer and Partner Quiet Storm

Event Details

Event Type Episode

Track  Future is Female