In this session...
New research from advertising's think tank Credos, examines how advertising's work during coronavirus/lockdown has had a positive impact on the public's trust of advertising.
What You'll Learn from This Session...
- Discover how advertising amplified, clarified and made the core Government messages more accessible.
- Learn how advertising that makes a social contribution will improve trust & favourability.
- Hear about the brands that talked the talk and walked the walk and those whose actions seemed to contradict their values.
