In this session...
The future of data-driven customer experience is uncertain. Not all consumers are on a journey towards a more open and expanded data economy. The pandemic has further polarised attitudes - with some consumers willing to accept the wider social benefits of altruistic data-sharing to combat the virus but others resisting due to a greater infringement on their privacy.
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Such a disconnect between the demands and requirements for an optimised future data-enabled living and the stated beliefs of consumers, is a clear and present challenge facing brands, organisations and government across global markets.
The industry needs to reset consumer understanding and appreciation of data, so that risks can be mitigated without throwing away the many benefits the data world brings to society.
The session would be jointly hosted by Foresight Factory and Acxiom to discuss our research and proposed need for a proactive industry initiative.
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What You'll Learn from This Session...
- How can brands better encourage customers to share their personal information?
- How can industry build a long-term relationship of trust and responsibility with their customers?
- What future opportunities exist for brands in the data ecosystem of tomorrow?
