In this session...
The threat DTC brands pose to legacy brands has been a hot topic of conversation for quite some time now. However, whilst dealing with disruption is high on everyone’s agenda, few multinationals are succeeding at seeing off the threat from newcomers because they falsely believe challengers can only be start-ups and can’t see the benefits that ‘being more challenger’ can bring. These brands need a roadmap to understanding a challenger mindset, which is what this session will provide.
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Unleashing the Challenger Mentality
The threat DTC brands pose to legacy brands has been a hot topic of conversation for quite some time now. However, whilst dealing with disruption is high on everyone’s agenda, few multinationals are succeeding at seeing off the threat from newcomers because they falsely believe challengers can only be start-ups and can’t see the benefits that ‘being more challenger’ can bring. These brands need a roadmap to understanding a challenger mindset, which is what this session will provide.
Drawing on insights from Overthrow II (co-authored by PHD and eatbigfish), Hannah Savage, Strategy Director at PHD UK and a panel of challengers will show how businesses of all sizes and guises can tap into the largely untapped superpower of being a challenger to get ahead of current – and future – competitors.
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What You'll Learn from This Session...
- How to harness a challenger mindset
- The threat DTC brands pose to legacy brands
- Understanding the untapped superpower of being a challenger
- Falsely believing challengers can only be start-ups
