In this session...
The new UK Advertising Export Group launches this month. Created by the Advertising Association, the IPA and the APA, and with leading agencies and production companies as members, it has the backing of the Government, through the Department for International Trade.
What You'll Learn from This Session...
- UK Advertising Export Growth is growing faster than UK service exports generally - and has the biggest trade surplus in the advertising sector for the whole of Europe.
- The group was launched this year to build on that now, rather than sit around waiting to see where we are after Brexit.
- UK advertising is Europe’s best - and arguably the world’s best - looking at its success in Cannes Lions every year for example. A success story that is a strong foundation for more export growth.
