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In this session...

Corporate Vice President of Microsoft Advertising, Rob Wilk will be joined by Alessandro Comai, Professor of Marketing at the International University of Japan, a specialist in Marketing Intelligence.

Rob and Alessandro will discuss the Japanese Workday Consumer, following from the insights revealed during the earlier Keynote speech using this deep dive as an opportunity to share more about this valuable Japanese consumer, their behaviours and how to reach them.

Corporate Vice President of Microsoft Advertising, Rob Wilk will be joined by Alessandro Comai, Professor of Marketing at the International University of Japan, a specialist in Marketing Intelligence.

Rob and Alessandro will discuss the Japanese Workday Consumer, following from the insights revealed during the earlier Keynote speech using this deep dive as an opportunity to share more about this valuable Japanese consumer, their behaviours and how to reach them.
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What You'll Learn from This Session...

  1. Insight into the most valuable Japanese consumers and their behaviours
  2. How to reach the new Workday Consumer with advanced targeting solutions
  3. Maximizing return on investment

Presented with


Speakers

Rob Wilk Corporate Vice President Microsoft Advertising
Dr. Alessandro Comai Associate Professor of Marketing International University of Japan

Event Details

Event Type Workshop