Tracks Venues

In this session...

Is the planning and verification of BtoB communication marketing activities separated?
How can a synergy of activities from corporate communication and lead acquisition to orders be generated in the purchasing process in B2B, which is significantly different from B2C.
In this session, we will discuss the forefront of B2B marketing, indicators of effectiveness measurement, and effective content.

What You'll Learn from This Session...

  1. How B2B marketing boost the demand for your business? How the role is different from B2C marketing?
  2. Step-by-step instruction on how to build your own marketing strategy and the team
  3. How to contribute to the growth through your marketing communication
  4. What is the useful content that delivers results
  5. FT's suggestion on the thought leadership strategy

Presented with


James Lees Senior Regional Business Development Manager, Asia Pacific Financial Times
Katharine Christian Head of Financial Sales, EMEA Financial Times
Yasuhiro Kunitomo Assistant General Manager, Media Business Unit, Digital Business NIKKEI INC.
Yoshimitsu Kaji Director of Marketing & Communications Accenture
Ichiro Niwayama President & CEO Symphony Marketing
Junko Ishikawa Manager Nitto Denko Corporation
Kumi Ueda Senior Advisory Professional in Brand & Advertising, Marketing IBM Japan
Toshinari Umeki Integrated Marketing Producer Dentsu inc
Yuichi Tanaka Senior Director, Demand Generation Group, Marketing Division Co.,Ltd.
Emi Nose Global Communication Manager MS&AD Insurance Group Holdings

Event Details

Event Type Seminar

Track  B2B