Header bidding has taken the digital ad marketplace by storm, and like all new technologies, it is evolving fast. Driven by the higher revenue achieved with the tool, publishers have been increasing their number of header bidding partners, and this has led to the development of “containers” for better programmatic technology management.
John Tyler Grant, principal sales engineer, OpenX will explain the benefits of header bidding for publishers and marketers, and what to to look for in a header bidding partner.
John Tyler Grant
Principal Sales Engineer, OpenX