Ryuji Yokoyama

Upon graduating from Aoyama Gakuin University in 1982, Yokoyama joined the advertising agency Asatsu-DK (ADK), where he was appointed account planner for Japan’s largest beer, beverage, cosmetics and food products enterprises. In 1996, in competition with Dentsu, he established Digital Advertising Consortium Inc. (DAC) with Hakuhodo and other large Japanese advertising agencies, and was named Representative Director and Vice-President of the entity that same year. He took the company public with a market capitalization of 120 billion yen. In 2008, he established ADK Interactive Inc., assuming the position of Representative Director and President.He brought the idea of plannig marketing media as Paid, Owned and Earned (POE) media to Japan. He is currently at Digital Intelligence Inc. which he established in 2009.