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In this session...

When it comes to the age of mobile internet, netizens’ scenarios is being constantly fragmentized. Besides searching, social & news & entertainment have become top 3 internet scenarios in China. After e-commerce, O2O areas like trip & food booking are also booming as a significant connection between internet and real life. Ann will share how to understand netizens' behaviors and bring in in-depth knowledge of users' internet scenarios and create original scenarios, to improve ad performance and create sustainable marketing

Presented with


Ann Wang General Manager, Tencent Performance Advertising Solution, Online Media Group TENCENT
Mitch Takahashi Senior Manager, Cross Border Trading Section, EC Company Rakuten. Inc.

Event Details

Event Type Seminar

Related Topic Area  Creativity & Arts 

Similar Interests  Storytelling   Content