Yoichi Tsukamoto

Mr. Tsukamoto worked at Tokyo FM(a radio station) before later joining Dentsu, where he was engaged in consultations and planning for corporate and product brands. After Dentsu he was hired by OPT, a digital marketing ad agency, to head the marketing department. At Integrate, Mr. Tsukamoto provided IMC planning services, mainly dealing with digital media. He joined KDDI in 2013 and has worked in the publicity department since 2016. His mission is to maximize ROI in the digital arena and visualize the ROI of the company's advertising and publicity efforts.