In November 2015, MediaMath and The CMO Club asked 72 Chief Marketing Officers on their established relationships with their agency and technology partners. Crucially, we also asked what these CMOs expect and need most from their partners to continue to be successful in the future.

In this session, Derek O’Neil will be presenting highlights and insights from this study. We will also look at the recommendations and approaches that agency and tech partners can adopt to remain relevant and ahead in the future.