Brett Poole

Brett is Managing Director of Finecast Australia, responsible for guiding strategy, growth and client development. He joined GroupM in 2015 as General Manager of the new native advertising unit, plista. Inside of 2 years, plista became the fastest growing native advertising business in Australia.

Brett then moved to the newly established [m]PLATFORM unit to lead the commercial and marketing teams. This new unit encompassed Xaxis, plista and the specialist service teams powering the new data and technology offering.

Prior to GroupM, Brett was at Yahoo! for 8 years in a variety of product, commercial and general management roles.