In this session...
Advertisers, agencies and publishers have converged on video as consumption levels soar. However, with much documented supply constraints, increasingly fragmented landscape including in-app and CTV/OTT and with fraudsters circling, what are the pitfalls to avoid and opportunities to embrace with video advertising in the next 12 months?
What You'll Learn from This Session...
- Learn about emerging online video trends and how these will to evolve in the next 12 months
- Understand what addressable TV means for buyers and publishers
- Discover the opportunities and challenges that programmatic technology presents to CTV/OTT
