Chris Jeffares

Chris Jeffares is the CEO and one of the founding partners of independent creative:media agency Cummins&Partners. Since launching their full-service agency model in 2011, he has led them to rapid success and growth, including winning over 15 Agency of the Year awards and winning CX, Design and Creative awards from The Webbys, to Lions, to Effies. Most recently this included winning the 2018 Integrated Agency of the Year with CampaignAsia and being ranked as the #15 creative agency in the world and #1 independent agency in Asia by Cannes.

CJ is a true modern multi-channel marketer with a passion for innovation and emerging technologies. He has over 18 years experience working in many and varied marketing & creative disciplines – Consulting, Digital, CRM, Direct Marketing, Advertising, Sponsorship, PR, Events and Media – he has survived two dot-com bubbles and previously led Wunderman’s automotive practice across the Asia Pacific region and sat on the global WPP Digital & CRM council for Ford.

Across that time he has worked on leading blue-chip brands like Jeep, Nike, Ford, Kraft Heinz, Asahi, Telstra, AFL, Energy Australia, Specsavers, Jacob’s Creek, Absolut and Red Cross.