Hear how today’s brands are running integrated campaigns to deliver exceptional experiences across Paid, Owned & Earned channels from Red Cross Blood Service’s Head of Integrated Marketing Channels Jude Leon, CEO of Cummins & Partners Chris Jeffares & Adobe Advertising Cloud. ​ View More

The shift to digital means the modern consumer can now learn, evaluate & buy products in almost any industry without ever talking to a human. This has given brands more data than ever before with which to understand & orchestrate customer journeys to deliver them personalised experiences as they follow this journey. However, this has dramatically raised the level of customer expectations to provide them with the information & content they want, wherever they interact with a brand. Learn how you can combine the science of data with the art of creativity to not just satisfy, but delight customers & drive brand awareness, connection, retention & affinity in the modern landscape. View Less