Sophie Hicks Lloyd is Network 10’s director of digital sales and is responsible for sales revenue across 10’s digital platforms including live streaming and broadcast video on-demand platform 10 Play, news website 10 Daily and podcasting platform 10 Speaks. She also oversees 10’s programmatic capability.
Sophie has almost 20 years in digital sales, marketing and strategy. She joined 10 in 2016 and in the role as head of content, marketing and commercial partnerships, she led 10 Play’s marketing and content teams including responsibility of the platform’s commercial partnerships. Prior to 10, Sophie was at BT Financial Group for four years in various digital strategy, marketing and sales roles.
Sophie also spent over a decade at Fairfax Media in senior sales roles, including as display sales director leading the sales team responsible for The Sydney Morning Herald and The Sun Herald.
Sophie Hicks Lloyd Job Title Director of Digital Sales Company NETWORK 10
