An inquisitive marketer with 15 years client side experience spanning the creation and growth of new to world brands as well global blue chip heavyweights, Colin currently heads up the Insights team at Lion (Beer and Cider) and has spent the last five plus years working on breakthrough strategies on some of the biggest brands in the category including the nations number 1 beer brand XXXX Gold, James Squire, Tooheys, Hahn, Furphy, Little Creatures and Corona. In that time he has led the agenda on a consumer needs and market oriented approach across innovation, brand positioning and communications which has resulted in significant business growth and expansion into new markets. Colin loves a challenge and is passionate about understanding new ways to solve problems through innovative thinking.
Prior to Lion, Colin spent time in planning at Diageo where he worked on Smirnoff, Baileys, Bundaberg and Johnnie Walker and early in his career worked on retail brands in the FMCG space across marketing, category and sales in Australia and overseas.
When he’s not spending time immersing himself in the world of brands and consumer, Colin can be found swimming, running or cycling around the national parks and suburbs of Sydney.
Colin Glynn Job Title Head of Insights Company LION CO