Events: New York 2016 | Calendar / Advertising Week

1:00 ^PM

Sports Changing the Game for Major League Sports

Times Center Stage

In one year, four major sports leagues – the NBA, NFL, MLB and NHL – all struck deals to live stream or create new content on Twitter. Every league is looking at new ways to engage consumers – from live video to virtual reality. We’ll take a look at the changing game of major league sports through the eyes of some of the most high profile voices – from the teams, to the players, to the marketers that sponsor it all – to see what’s next.

Janet Balis Partner/Principal and Leader of Strategy Consulting for Media & Entertainment, Ernst & Young LLP

Pamela El Executive Vice President, Chief Marketing Officer, National Basketball Association

Matt Derella Matt Derella, Global Vice President, Client Partnerships & Brand Strategy, Twitter

Len Komoroski Chief Executive Officer, Cleveland Cavaliers and Quicken Loans Arena

Noah Garden Executive Vice President, Business, Major League Baseball

Dawn Hudson Chief Marketing Officer, National Football League

Janet Balis

Pamela El

9:45 ^AM

Sports For Love of the Game: Sports Marketing in the Age of Cord Cutting, Streaming and Social

Liberty Theater

Adam Chandler SVP, Global Technology Partnerships, Rubicon Project

Matt Hasselbeck NFL Analyst, ESPN

Laura Froelich Head of Sports Content Partnerships, Twitter

Sean Finnegan Managing Director, co/star

Jacqueline Quantrell SVP of Market Making, Rubicon Project

Adam Chandler

Matt Hasselbeck

10:30 ^AM

Sports The Revolution of TV - Live programming and sports move to social and streaming

Liberty Theater

Time spent watching TV is down over 40% among 13-34 year olds, who get their content from social media and streaming services. The remaining TV viewers don't watch commercials because they have better content on their phones. Live sports is the last bastion, but that's already begun moving to social channels and streaming services. Is TV a bubble?

The panel includes leaders from publishers and social platforms who will discuss the changing landscape and where the chips will fall for media companies, consumers and brands.

Mike Mikho Chief Marketing Officer, Laundry Service & Cycle

Kelly Day Chief Digital Officer, AwesomenessTV

Rich Greenfield Media Futurist & Managing Director, Media and Technology , BTIG

Adam Ostrow Chief Strategy Officer, Mashable

Mike Mikho

Kelly Day

11:15 ^AM

Sports 3rd Annual NYVC Sports Venture Series: Sound, Streaming and More

Liberty Theater

How new platforms are growing the sports business and tech industry.

Chris Corcoran Chief Content Officer, DGital Media

Dana Golden Strategic Partner Development - Sports Media Content, Silver Chalice/120 Sports

Frank Golding COO, Tapp Technologies and Former Head of Sport for North America, YouTube

Jeffrey Volk SVP, Business Development, MLB Advanced Media

Mandy Antoniacci Sports Business Columnist, Inc. Magazine

Rob Shaw Strategic Partner Development - Sports Media Content, Facebook

Chris Corcoran

Dana Golden

12:15 ^PM

Sports Why Are We Still Talking About This? Women & Sport in 2016

Liberty Theater

With female athletes leading Team USA in Rio this year in medal count, women on the sidelines of the NFL and NBA and holding leadership positions with the most powerful leagues in the world… why is there still so much gender disparity sport? What role do media, brands and athletes play in helping move this conversation forward so women are respected, treated and paid equally?
Join espnW, the WNBA and professional athletes to tackle the topics women still face in sports and discuss why the female sports fan cannot be ignored.

Laura Gentile SVP, espnW and Women's Initiatives, espnW

Kate Fagan Sports Reporter, ESPN

Lisa Borders President, WNBA

Jemele Hill Co-host, ESPN2's His & Hers

Amy Purdy Paralympic Snowboard Bronze Medalist & Dancing with the Stars Alum

Laura Gentile

Kate Fagan

2:00 ^PM

Sports Huddle Up - Radio Sets the Score

Liberty Theater

Join the Radio industry’s leading sportscasters/players for a discussion on sports talk radio in the fantasy draft and social media world of audio broadcasting. Hear how advertisers are scoring touchdowns with the on-air talent teams.

Erica Farber President & CEO , Radio Advertising Bureau

Len Berman Sportscaster, iHeartMedia, WOR-AM

Stephania Bell Sportscaster, ESPN

Michael Holley Sportscaster, Entercom Communications - WEEI FM Boston

Evan Roberts On-Air Talent, CBS WFAN

Kevin Harlan Sportscaster, Westwood One

Erica Farber

Len Berman

2:45 ^PM

Sports Has There Ever Been a Better Time for Brands to Invest in Soccer?

Liberty Theater

It’s the world’s game and the fastest growing sport in the United States. Find out what draws the biggest global brands to Major League Soccer and Europe’s biggest clubs and competitions in order to reach their target demographics.

Join New York City FC, MLS, Heineken and VICE Sports at an engaging panel discussion led by Ian Thomas of Sports Business Journal.

Gerhard Stochl Group Publisher, VICE Media

Howard Handler CMO, Major League Soccer

Ian Thomas Staff Writer, Sports Business Journal

Ralph Rijks SVP of Marketing, Heineken USA

Jon Patricof President, New York City FC

Gerhard Stochl

Howard Handler

3:30 ^PM

Sports Scandal: The Price of Sports Corruption

Liberty Theater

Recent corruption scandals in sports - from FIFA to track and field to tennis - have brought global attention to the governance failures of sports, as well as questions around who has the power to fix them. Major sponsors and media partners are at particular risk, but can also be catalysts for change. What can they do? What responsibility do they bear? Hear leading voices in the sports and anti-corruption communities tackle the risks of sports sponsorship and the role of sponsors and media partners in sports governance.

Gareth Sweeney Chief Editor of the Global Corruption Report and Head of the Corruption in Sport Initiative, Transparency International

Manny Alas Partner, PwC

Jon Fetterolf Partner, Zuckerman Spaeder LLP

Samir Gandhi Partner, Sidley Austin LLP

Gareth Sweeney

Manny Alas

4:15 ^PM

Sports From Divas to Superstars

Liberty Theater

Hear from Brie & Nicole Bella on Women’s Empowerment, Gender Inequality and Brand Identity in a male-dominated sports world.

Brie & Nicole Bella Professional Wrestling Tag Team,

Michael Parrish DuDell Author, Shark Tank Jump Start Your Business

Brie & Nicole Bella

Michael Parrish DuDell

Town Hall

TC Stage

ADARA Stage

Liberty Theater

Nasdaq

B.B. King

Lucille's

Bing Stage

Thomson Reuters

Gotham Comedy Club

Oculus

Playstation Theater

UCB Theatre

Webster Hall

WeWork

Agency

Presented byTarget Media Network

Creativity Without Borders

Data

Presented byAcxiom

Empowering Women

Presented byXO Group

Impact

Presented byD&AD Impact

Mar Tech

Presented byADARA

Marketer's Innovation

Media & Entertainment

Presented byNCC Media

Mobile

Sports

Presented byOctagon

Start-Up Nexus

Super Tuesday

Talent

Presented byMEC Global

Town Hall Series, 12 - 2 PM

Video

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